Campaigns
21 Day Challenge
They say it takes 21 days to form a habit.
With that in mind Protect our Paths created the 21 Day Challenge. For 21 consecutive days contestants needed to pick up and throw away 1 piece of litter each day, while documenting the process on their Instagram and tagging @sealandgear.
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The aim was to send a message of passion and love for our natural environments, the cultures within them, and most importantly protecting them for future generations.
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This was an extremely successful campaign with over 180 people completing the full 21 days, 30 people completing less than 15 days and 45 people completing less than 7 days.
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The campaign helped us pick up and dispose of +- 11 000 pieces of litter.
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As simple as picking up 1 piece of litter.
Weekly Protect our Paths Challenge
The weekly Protect our Paths Challenge was the first campaign we ran. This campaign encouraged people to pick up 1 piece of litter weekly and share it to their socials. People who participated stood a chance to win a limited edition Sealand x Protect our Paths Moon Bag.
